Thursday, June 08, 2006

World cup fever

Has hit, hasn't it? We've had a sweepstake at work (I got Croatia and Portugal), the whole thing caused an inordinate amount of excitement, particularly amongst the people whose knowledge extends to knowing that Wayne Rooney plays for Manchester Rovers.

Now, I don't wear novelty Christmas ties to work and I've never been one to dress thematically. A trip round Tesco on the Saturday morning of an England game will tell you that many people do. Lots of people must wake up in the morning and think 'Ooh, England game today, where's my England t-shirt'.

I can just about understand the psychology behind wearing an official England shirt, there's something in the assimilation to affluent, young, fit and celebrated individuals. A vintage England shirt, displays something similar, but a 1966 shirt suggests a deeper, historical appreciation for the game. But what does a generic loosely themed red and white England T-shirt with a number 7 on it say? 'Yes, I want to be assimilated to the affluent, young, fit and celebrated, but I'm clearly none of these and so to accentuate this fact, here's a £6 t-shirt from Asda to prove it.

And what does this fashion for flags on the sides of cars, communicate? Given that they're England flags in England and they only come out during the football it surely says 'I'm English, and I'm going to watch the football on the telly later'. Mindblowing.


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