Friday, September 19, 2008

Nothing to declare but my Genius

I downloaded iTunes 8.0 the other day, it has a new application called Genius which is a bit like Pandora.

Recorded music must be incredibly data-rich: volume, notes, melodies and harmonies can all be quantified so with enough time and money presumably you can get right to the DNA of any song. Then with clever maths, it should be possible to build a full picture of what music you like and might like in the future.

Genius does two things mainly – the first is to create play lists of songs based on a chosen track. It’s good, if you want to make a quick CD for the car and have a mood in mind, it’ll rustle up a decent compilation for you.

It’s not been created for altruistic reasons, of course. The other thing Genius does is try to recommend other songs you might like to buy from, um, the iTunes Store.

So, I click on Hey Boy, Hey Girl by the Chemical Brothers and it suggests Hey Boy, Hey Girl (Radio edit). I click on Pare Cochero by Orquesta Aragon from my definitive Cuban anthology and it suggests La Vida Loca by Ricky Martin and Shakira. An album by early nineties hip hoppers The Goats, returns a suggestion that I might like to buy an album by a band called The Boats.

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