Monday, December 18, 2006

Do you? Really?

Love It! magazine is exclusive to Tesco, apparently. It's a women's weekly magazine 'celebrating love, life and laughter' according to the promotional blurb. Can't you tell? It has an exclamation mark at the end of its title.

A good branding strategy gives a product a name which captures its values. It wouldn't seem unreasonable to think that Love It! has lots of things you might love; celebrity gossip, fashion tips and all that kind of thing.

Magazine publishing strategy might also suggest that the best article, the one that most matches the spirit of the magazine, should be on the front page. Ergo; in Love It! the cover might lead with something the reader might love the most. You would think.

This week's lead story in Love It! is 'Raped at gunpoint'.


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