Wednesday, November 17, 2004

When focus groups attack

A genuine conversation from a re-branding workshop we’ve just done at work.

“We want to be all things to all people.”
“Yes, so perhaps our logo should be lots of different colours, like a kaleidoscope or a rainbow”
“And we want to be approachable, but credible. We want to give people a warm fuzzy feeling, but know they are going to get good service”
“Maybe we need an icon or figurehead, a friendly face?”
“What? Like Mickey Mouse? He’s warm and cuddly.”
“Yes, an animal would be good. Ooh what’s that animal that always changes colour”
“A chameleon?”
“Yes, that could be our figurehead”
“But they’re not warm and cuddly”
“Well, we could make it more cuddly, ooh, how about putting a chameleon in a waistcoat?“


Newer Post Older Post Home

Blogger Template by Blogcrowds