Emotional junk mail
I know in these media savvy times that marketing and promotion has to be targeted and edgy. It's got to go to the right person and then induce a response. Its not easy to do and lines to be trod are, as they say, fine.
However, you have to question the promotion that arrived through our door the other day. The NSPCC sent Emma a letter telling her what a wonderful experience becoming a mother is and how special the link between mother and child, but that, did you know, many children are abused - sexually, physically, emotionally etc. All of this was perfectly timed to arrive at the very point many mothers have developed a heightened state of emotional bond with their newborn. Hormones and emotions are not always under control.
To re-inforce the point there was a little book entitled Baby Names, styled like the little books you buy when you're first pregnant. Inside, on each page, was the name of a child and a four line description of the abuse they had received from a cruel relative.
Oh, and then there was an easy to fill in donation form.
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